Kickstart Breakfast programme

Everyone knows that breakfast is the most important meal of the day. KickStart Breakfast is all about helping kids start the day right and feeding their young minds to fuel our future. Through Anchor™ milk and Weet-Bix™, KickStart kids experience the power of a nutritious breakfast to provide both strength and energy for maximum learning at school. It starts with breakfast but is a lot more than that; it’s about community, nutrition, leadership and caring. 

Watch the programme in action at Beach Haven Primary below.

Kickstart Breakfast is a joint initiative between Fonterra, Sanitarium and the Government  that provides a free school breakfast of Anchor™ milk and Sanitarium Weet-Bix™ to New Zealand schools. More than 40,000 school-age children get the opportunity to sit down to a bowl of breakfast across the country. Since the programme began in 2009, it has served more than 46 million breakfasts, and runs in more than 1300 schools nationwide.


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