Anchor believes that a great day starts with great nutrition, which is why we’re fuelling this year’s TRYathletes with the goodness of Weet-Bix™ and Anchor Milk in the upcoming Sanitarium Weet-Bix™ Kids TRYathlon event series. 

The series has been running since 1992 and is a rite of passage for Kiwi kids, helping to promote participation of Kiwi kids of all sporting abilities to stay active and healthy.

Here at Anchor we are committed to nourishing our people and communities with the natural goodness of Anchor dairy, and as part of our sponsorship we have the opportunity to serve up nutritious pre-race fuel with the benefits of Anchor Milk and Weet-Bix™!